As we celebrate ʪƵ’s 60th Anniversary and welcome students back to campus, the College is happy to unveil OC’s new logo and brand guidelines. Developed through consultation with students, staff and members of the OC community, the new look and feel includes an expanded colour palette, a new OC icon and strong design elements.
“Our brand reflects who we are and our commitment to Inspire, students and everyone across OC,” says Jenn Goodwin, VP Enrolment and College Relations. “The OC red remains prominent and provides continuity – people will still recognize ʪƵ. With the new guidelines, though, we have more ability to showcase and present OC as a place where students can thrive and be supported through their learning experience.”
The new logo includes an OC icon whose circular shapes represent a ‘meeting of the minds’, while the broad colour palette is inspired by a sense of place and our region. The Brand Guidelines outline a specific brand architecture, encompassing portfolios, student services and corporate departments.
Read the full brand guidelines
“Over the next few weeks and months, the College Relations department will be updating resources, including templates for presentations, business cards, signature files, and more,” says Jenn. “Meanwhile, our existing brand continues to be 100 per cent on-brand and acceptable – these guidelines allow us to transition effectively over time. Watch OC This Week for regular updates and guidance.”
About the new logo:
- The icon mimics a viewfinder or way finder – elements that are used to find your path.
- Two circles represent a meeting of the minds.
- The thick/thin separation between “O” and “C” shows momentum and speaks to the learning journey.
Using the new brand
For guidance on using the new brand, please reach out to College Relations and visit our updated Brand webpage.
In September, the OC Bookstore and College Relations will launch a ‘Swag catalogue’ which will include clothing, stationery, gifts, and more. Branded items will continue to be available through the OC Bookstore at campusstores@okanagan.bc.ca.
“We all play a role in keeping OC’s brand strong,” says Kevin Parnell, Associate Director, College Relations. “Our brand story speaks to the people, places, voices and perspectives that have informed our rich history and our promise to support students in reaching their goals.”
Consistent use of the brand guide and visual identity, including the new logo, font and colours, ensures everyone at OC can communicate our brand effectively.
If you have any questions, please contact College Relations at collegerelations@okanagan.bc.ca.